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Joe Rizzo
Art Director and Designer
Joe has a keen eye for detail
and design. Whether its photography, package design, catalogs, point of
purchase, national advertising or website design, Joe knows how to
brand a concept, idea or product. He has done so for Baskin Robins,
Nestle, Shell Oil, St. Ives Laboratories and many others.
Joe began working in the
advertising business at an early age in New York City, starting out as
a staff photographer with Young and Rubicam, and later at William Esty.
Those were the days when cigarette advertising was allowed, and R.J.
Reynolds was test-marketing a commercial marijuana cigarette brand
called Mary Jane. Avon was doing television commercials, Master Card
introduced the first corporate card and Union Carbide gave birth to the
Eveready Energizer Bunny.
After a five year stint with his
own photo studio, Joe left the Big Apple and headed for Los Angeles
where he began working for cosmetic and salon product manufacturers. It
was at St. Ives Laboratories when he was a photographer and designer
pioneering desktop technology that he brought outsourced work back into
the design department, including digital photo retouching and color
prepress.
Joe also honed his skills and
became an expert graphic designer, art director and print manager, and
manages video production. Since the day he graduated from The School of
Visual Arts in New York, Joe has shared his extensive knowledge,
discipline and keen eye with client’s who were fortunate enough to work
with him.
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