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Kristin Gabriel
Founder, Principal, Social Media
Marketing and PR
We call Kristin the
communicator. That’s why she was an early adopter of social media
marketing. Her visionary ideas have put people, companies and products
on the map for years. It was Kristin who brainstormed a media campaign
for artist Mike McNeilly that became an industry itself – Tall Wall
Media, the giant billboards you see up and down Sunset Boulevard on the
sides of buildings.
A seasoned veteran with
extensive experience in traditional marketing, corporate communications
and public relations, for the last four years Kristin has been working
within Internet marketing. She is involved in Search Engine Marketing
(SEM), blogs, reputation marketing, and the new area of social media
which has completely changed the way professionals manage marketing
strategies.
Kristin’s most recent online
work can be seen in bylined articles all over the Internet. Her PR
successes often show up in media such as Business Week, the Wall
Street Journal, Los Angeles Times, PC Magazine, the Hollywood Reporter,
Angelino, KABC-TV, and Entertainment Tonight. Her clients range
from start ups like The Wiley Protocol (www.thewileyprotocol.com),
to charities such as The Kazanjian Foundation (www.jewelsforchairty.org),
and online companies such as Peternity, Inc. (www.peternity.com)
Her larger corporate high tech clients have included iolo technologies,
LLC, developers of the System Mechanic product line (www.iolo.com),
CyberDefender Corporation (www.cyberdefender.com), Panda U.S., and Applied
DNA Sciences (www.ADNAS.com).
Earlier in her career, Kristin
worked in-house for agencies in New York and Los Angeles such as N.W.
Ayer International, The Rowland Company, Daniel J. Edelman, and
corporations including Symantec and MetaCreations.
Kristin is just as happy
presenting to a Board of eight, as she is throwing an event for three
thousand. She handled PR for the American Veteran Awards annual
televised red carpet event for seven years and coordinated a major
market event for LA Architect magazine called “Downtown LA: Where
Design Hits the Road,” which drew over 3,000 visitors to historic
downtown, generated excellent media coverage, and raised over $10,000
for charity, Project AngelFood.
Passions in Kristin’s life
include writing, hiking and communicating with animals.
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