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Tracy Bagatelle-Black
Public Relations Executive
Tracy has an infectious laugh.
She has always been known to add "sizzle" to her work as a strategic
public relations pro. Her experience runs the gamut from high tech and
bio-tech to automotive to entertainment and more. Some of her clients
have included Mazda, Capital Records, Thump Records, HBO.com, and
Warner Brothers. At PeopleLink, a B2B Internet company, she was
responsible for all PR functions including managing a team of 11 public
relations professionals and a budget of $400,000.
Prior, Bagatelle-Black was an
account supervisor at Hill & Knowlton (H&K), a top five public
relations firm, where she managed several teams for technology clients
and ranging from Internet companies to wireless telecommunications. She
was also a member of H&K's Media Group, contributing her talents on
various accounts including a top-ten law firm and a national pet store
chain.
She has also held positions at
the Terpin Group, where she led the Internet Group for the firm, and at
InterActive Agency, one of the first public relations agencies in the
country to take on Internet public relations.
A member of the Public Relations
Society of America (PRSA) Tracy has been published in The Net,
Websight, America Online and California Computer News, and most
recently, she did a piece for Gannett News Service.
Tracy is also the proud Mom of
two youngsters, making her MarCom's resident expert on the youth market.
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