Author: Kristin Gabriel

Native Advertising is Battling for Your Eyeballs

MarCom New Media gets to work with some interesting clients and some of them have a complex story that they need us to help simplify. Lately, we’ve been onboarding a new client called MGID, a leading native performance advertising network, that is a big global player in native advertising, the sponsored content that has sprouted…

Integrated Marketing and Branding Trends for 2016

Listen to your customers, and give them what they want and how they want it. In our series covering the key integrated marketing trends in the new year, MarCom New Media reviews some of the latest research and conference keynotes, and also advice from other colleagues. We like to share knowledge because, when we do,…

Survey Reveals Six Trends for Marketers in 2016

“More than 80 percent of marketing executives believe they need to restructure marketing to better support business—29% think the need is urgent.” MarCom New Media specializes in Internet search marketing. Our proprietary strategies continue to provide clients with success stories, year after year. Around this time of year, we usually begin the journey of researching…

What is the Correct Business Blogging Strategy?

At MarCom New Media, we have been blogging since blogging was invented back in the year 1997 when John Barger called his website a weblog. Popular blog sites like Mashable and TechCrunch brought blogging mainstream around 2001. Today social media marketing has made blogging more sharable, therefore more global, prompting the question– what is the…

Is Your Online Business a Field of Nightmares? 10 Mistakes NOT to Make

MarCom New Media (www.marcomnewmedia.com) is a cutting edge integrated marketing services consultancy based in Los Angeles, California, and has been helping clients prosper online since 2004. We’d like to share our perspectives about the “Field of Nightmares….” Do you have a website? Do you remember the movie Field of Dreams? Do you remember the tagline…