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07/26/16

Permalink 01:56:57 pm, by admin Email , 87 words   English (US)
Categories: Online Advertising

Native Advertising

Link: http://www.marcomnewmedia.com

MarCom gets to work with some interesting clients. Lately, we’ve been onboarding a new client called MGID, a leading native performance advertising network, that is a big global player in native advertising, the sponsored content that has sprouted up at the bottom of many of the web pages you visit.

Here is our latest educational piece about the differences between “native advertising,” “content marketing” and “performance marketing.” All are part of a major battle for your eyeballs or, at least, a slice of your attention.

-more-

Permalink 01:55:51 pm, by admin Email , 87 words   English (US)
Categories: Branding

Native Advertising

Link: http://www.marcomnewmedia.com

MarCom gets to work with some interesting clients. Lately, we’ve been onboarding a new client called MGID, a leading native performance advertising network, that is a big global player in native advertising, the sponsored content that has sprouted up at the bottom of many of the web pages you visit.

Here is our latest educational piece about the differences between “native advertising,” “content marketing” and “performance marketing.” All are part of a major battle for your eyeballs or, at least, a slice of your attention.

-more-

01/25/16

Permalink 09:34:55 am, by admin Email , 538 words   English (US)
Categories: Social Media Network News

Social Media Marketing is Morphing into Social Authority

MarCom New Media can help clients realize better social media by creating the right strategies first, with an eye towards building social authority for the long term. Social media marketing can complement traditional marketing.

However, social media marketing is time consuming, requires constant thought and attention, networking and analyzing, and though it can help brand a company, it does not always convert leads into actual sales without a lot of trial by error and attention. And there is a difference between B2C and B2B social marketing.

Every company is unique, requiring tweaking of strategies, tactics and testing to see what “sticks.” It is, however, an excellent way to brand a startup organization and get the conversation going.

As always it takes time to adapt, learn and absorb each of our client’s businesses in order to ultimately determine the best social marketing practices. Since the entire process requires a team, it is often most helpful when we supplement our initial strategies with ideas that the client’s team can use and put into practice in order to build the social media foundation that we can ultimately measure via the Google Analytics tools on their website.

The key points: social content must be engaging, excellent, incorporate keywords, and encourage interaction. Remember less is more, until you have built solid brand messages.

Following are some of the latest 2016 strategies and some tactics for building the right B2B social media presence gleaned from our colleague B2B social media expert and Author Paul Gillin, who by the way, is available to MarCom clients for assisting our clients with personalized guidance.

*****
Social Authority in 2016

Social media is morphing into the concept Gillin calls “social authority.” “This is a measure of trust and credibility that accrues from mastery of subject matter and a willingness to share that expertise. Social authority can’t be bought at any price. It has to be earned,” according to his company, Profitecture’s blog.

The only way to connect with buyers as peers is to become a peer. That means building credibility.

“Social authority is a new form of capital based on trust. The more social authority you build, the faster your reputation grows because people share your expertise with their own social networks without demanding payment. Doing it well requires structure and discipline so that everyone is singing from the same page.” (Note: This is why MarCom’s initial strategies includes references to everyone focusing on branding messaging, educational as well as lifestyle content posts.)

Gillin describes the steps for building social authority below:

1. Profile
2. Network
3. Engage

“Merely throwing content into the ether is both expensive and wasteful … target content to the audience and purpose. Buyers are people, not demographic segments, so appeal to the motivations that influence human behavior. Match the content to the stage of the buying cycle and appeal to the human factors that drive decisions, such as professional recognition or, in some cases, fear.”

More on social authority in the next post in this series on social media authority marketing in 2016. And don’t forget if you need a strategic Internet marketing firm, web design or online marketing and public relations, please email kristin@marcomnewmedia.com or call 323-650-2838

12/23/15

Permalink 03:52:12 pm, by admin Email , 189 words   English (US)
Categories: Branding, Internet Marketing

MarCom Starts Off New Year with Client - Concierge Diamonds

MarCom New Media has partnered with June Miller Richards of 6 Degrees of June to launch Los Angeles- based Concierge Diamonds, a premier purveyor of diamonds and custom fine jewelry by third-generation jeweler and diamond expert Dan Moran. The two companies will be managing Concierge Diamond's branding, integrated online search marketing, public relations and promotions. The marketing team has already produced a full marketing plan for execution in 2016.

Associates Miller and Gabriel were contracted by Moran, president of Concierge Diamonds, to brand and launch his specialty business. He and his firm are best known for providing clients with the knowledge and security needed in buying fine jewelry.

Miller Richards and Gabriel were prior business partners during the 1990’s, and have since become strategic partners, melding business expertise and skillsets to better accommodate clients with services likened to an in-house marketing team. MarCom’s Mike Keesling, an Internet search marketing expert and video producer, will be managing Concierge Diamond’s website, search marketing and video, Miller Richards will manage branding and promotions, while Gabriel will focus on Internet marketing and PR.

For all inquiries regarding Concierge Diamonds, email onlinesales@conciergediamonds.com.

12/02/15

Permalink 06:02:37 pm, by admin Email , 396 words   English (US)
Categories: Search Engine Optimization, Internet Marketing

When Less is More: Is Content REALLY King?

Since the beginning of SEO we’ve heard that “content is King.” This is even more widely believed today than ever before. But is it true? Like most things in life, it depends. Parsing Google guidelines on content dictate that it be original, well written and relevant. All of these are subjective. Coming up with original content is fairly straight forward: if you write it, or hire a professional writer to create it, chances are the content is original. Well written is more subjective, but again common sense should allow you to determine if your content is well written or not. We’re here today to talk about relevancy.

We recently ran a site audit for one of our favorite clients. (We run site audits periodically to note changes and fix errors that have cropped up over time). One of the things we noticed was a substantial growth in the number of pages their website contained. While “content is King” would indicate this was a good thing, it was not reflected in their search rankings which had declined. A deeper look into this new content showed that it was mostly staff profiles and new affiliates. While it could easily be argued that all of this content was relevant, our thought was that perhaps it really wasn’t relevant to their core business. The core content of their website was contained in 23 pages. The staff profiles and new affiliates comprised over 100 pages of content.

We decided to retain the top five staff member profiles as useable, relevant content and then no-indexed the remaining staff profiles and all of the affiliate content. Virtually overnight rankings started to improve. Two weeks in and the results are impressive: key search terms that were midway on page one shot up to the first spot on page one. Key search terms that were languishing on page two are now on page one.

The lesson to learn is that not all content is good—generating content for content’s sake is a waste of time and energy. This is by no means advocating that you should not be adding content to your site whenever possible, but rather that you should look very carefully into the relevancy of the content you propose to add—because sometimes less is more.

If your company needs assistance in Internet marketing, or conversion optimization, please call us at 323.650.2838.

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The goal of Marcom New Media is to help your business prosper online through interactive marketing programs such as search engine optimization, public relations and social media networking.

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