Kristin Gabriel, Founder of an Internet Marketing Strategy Company
July 2nd, 2009Link: http://www.marcomnewmedia.com
The MarCom new Media team is a group of seasoned professionals who have joined together to work with clients who need both traditional marketing, PR and advertising, AND the new online marketings such as search engine optimization, and social media marketing, affiliate marketing and online advertising.
Kristin Gabriel founded MarCom in 1998, and the company has been at the cutting edge of marketing since its inception. About eight years ago Kristin hooked up with Los Angeles search engine optimization expert Mike Keesling. Next, Danette Lee, affiliate marketing professional, joined the team, which also includes Professional Business Coach Carole Hodges, Brad Stone, creative director and Harry magnan, technical writer.
MarCom's take on social media marketing is that the strategies are in place, but the tactics are ever-changing based on what will prove to work best. Although right now Facebook and Twitter are the SMM darlings, who knows what will emerge to become better in the next year. You can find Kristin Gabriel on Twitter with the handle: InternetMktPro, and in Facebook as Kristin Gabriel AND MarCom New Media.
Twittering needs an Internet Marketing Strategy
July 1st, 2009Link: http://www.marcomnewmedia.com
First of all you need a good Twitter handle for your business. We choose some good ones for our clients good ones - like MovieReviewPro, and BioidenticalsPro, and FactoringPro. But I may be all Pro-ed out now. You can find me as MarCom4SMM on Twitter.
Another thing. There are only 140 characters allowed in your Tweets, and you need to link back to a relevant page of content on your website. So try this! It abreviates Web site addresses just for Twitter!
http://twtr.us/cgi-bin/twtr.pl
Last, an Internet marketing strategy is key to your success with marketing online. Call us at 323.650.2838 so we can help customize your strategy to prosper online.
Case Study: Launching SMM for Movie Review Intelligence, Inc.
June 18th, 2009Link: http://www.marcomnewmedia.com
When MarCom launches a new client for a search engine optimization and/or social media marketing and PR campaign, there is alot to do. First Mike Keesling does a keyword analysis to determine their key words, and see what their competition is doing. Next he does their onsite web page optimization, so they will soon rank well in Google and the other search engines.
We set up an RSS press room using www.Press-Feed.com, then we add the virtual PDF files of the press kit; every document has been optimized with keywords linked to strategic pages on the client's website. Next we set up a blog on their website.
Next - in the case of www.moviereviewintelligence.com, Founder, Editor and Publisher David Gross had done some initial emails to key movie critics. The result was a number of advance stories in blogs, culminating in two feature stories that appeared in the Los Angeles Times, Chicago Tribune, as well as the New York Times. We began immediately using Twitter and sending out Tweets on sneak previews about film reviews. All this in month one of our campaign.
Check out the News Coverage below!
Movie review sites generate buzz, but are they legit?
John Horn, Chicago Tribune, 6/16/09
Everybody’s a Movie Critic: New Web Sites and Online Readers Chime In Michael Cieply, New York Times, 6/12/09
Mixed reviews for Rotten Tomatoes and other aggregate websites
John Horn, Los Angeles Times, 6/13/09
Hollywood’s Blurb Search Reaches the Blogosphere
IDEAS & TRENDS: Brooks Barnes, New York Times. 6/7/09
Meanwhile we have also purchased a entertainment database of contacts that are being input into iContact for future email and newsletter emailings. We have set up an excel spreadsheet with all of the company's log-ins for the Social Media Marketing (SMM) sites - like DIGG, Delicious, My Space and Facebook.
We plan to distribute the launch press release over MarketWire next week. We will choose the Social Media enhanced version.
The state of Small Businesses and Social Media
June 5th, 2009Are you embracing Social Media Marketing? Only 12 percent of small businesses are currently using any kind of social media.
You need to be on Facebook, Twitter, or maybe MySpace or Yelp. We just set up accounts on social networks and bookmarketing sites klike DIGG and SuubmleUpon for our new client www.MovieReviewIntelligence.com today.
MarCom ghostwrites blogs for out clients, and produces videos that we post on YouTube and our client's sites. Check out our Internet Financial Group blog. It is all part of sopcial media marketing, and this also helps with link building for your searchengine optimization. And the Wiley Protocol videos.
Social Media Marketing Standards?
June 1st, 2009Link: http://www.marcomnewmedia.com
Now there is Google Profiles, competing with Facebook. My advice is sign up for both now because you wouldn't want to miss out now, would you?
We can see that Google's goal is to be "Big Brother" and the entire Web will become their social network playground. Just know that in the not so distant future, your identity may be shared inside their network, including with advertisers. Your information, what you do or do not like, will be up for grabs.
If you are a marketer like me, you won't mind gambling, and so you will sign up for both sites, and start using them for your clients or company's advantage -- if nothing else they provide a great place for link backs to improve a company's rankings. And as always, it is a great lead generator, because you might actually be able to mind customers as you communicate to members and members friends, from these platforms.
There will eventually be standards. The question now is who will win the social media marketing standards war?
Check out more about our social media marketing services on our website.