Let’s face it … easy-to-use apps on our cellphones and other devices have made finding stuff much easier than the days when we had to do research at a library, buy a magazine or newspaper, or shop until we dropped for retail items. Humans have always enjoyed instant gratification. Most marketers take social media marketing…
The global digital marketplace has grown substantially. In fact, according to Statista, in 2021 there were around 4.9 billion internet users worldwide, or about two thirds of the global population. What does this mean for companies delivering goods or services in today’s marketplace? Following are some key pointers that might help you as a company…
MarCom New Media prides itself on avoiding cookie cutter marketing and PR solutions like the plague. In today’s segmented world, one size no longer fits all. Communications in the digital world involves a multi-layered and integrated approach, for many reasons. Here’s why. Different Strokes for Different Folks You don’t have to go any further than music to…
Listen to your customers, give them what they want and how they want it. Sometimes MarCom New Media reviews some of the latest research and conference keynotes, and also advice from other colleagues. We like to share knowledge because, when we do, it makes it easier to work with our clients. Below is a synopsis…
We often get to work with some interesting clients and some of them have a complex story that they need us to help simplify. One such client, MGID, is a leading native performance advertising network that is a big global player in “native advertising” – the sponsored content that sprouts up at the bottom of…
At MarCom New Media, we have been blogging since blogging was invented back in the year 1997 when John Barger called his website a weblog. Popular blog sites like Mashable and TechCrunch brought blogging mainstream around 2001. Today social media marketing has made blogging more sharable, therefore more global, prompting the question– what is the…
On Oct 9, 2014 Vocus and Cision hosted the “Future of PR Conference” at Google headquarters featuring a panel of brand practitioners who debated what PR will look like in the future. The debate centered around using new media tools like those offered by Vocus or Cision, to drive media pick up versus inspiring media…
MarCom New Media (www.marcomnewmedia.com) is a cutting edge integrated marketing services consultancy based in Los Angeles, California, and has been helping clients prosper online since 2004. We’d like to share our perspectives about the “Field of Nightmares….” Do you have a website? Do you remember the movie Field of Dreams? Do you remember the tagline…
The Latest Marketing Trends for 2014 By Kristin Gabriel It does not matter if a company is a B2C or a B2B organization; basically we continue to find many small to medium-sized businesses have never been educated about why marketing is important. Today the term for what we do when it involves social media is…
