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"Our job is not
just to produce brilliant ads, but also to create advertising that
sells within the character and context of the brand. We offer a
creative approach that sizes up the whole brand, and enables us to
become actual marketing partners with our clients."
– Brad Stone, Creative Director
What is the secret formula for a
successful marketing, advertising or communications campaign? It’s
creativity that gets to it. Emotions. Appeal. That’s what drives the
difference for success. Today, a commercial message is often thought of
as an intrusion. There has to be a compelling reason to look at it,
read it, listen to it, watch it, like it, interact with it, and
ultimately buy it.
Client: NEXTEL
Challenge: Nextel sales
flat, low mail/call-to-appointment ratio in a market over-saturated
with cellular offers.
Solution: Repositioned
Nextel as the power tool for business. Developed target,
segment-specific ads for verified market magazines; integrated direct
mail and customized into existing telemarketing effort.
Results: Call to
appointment ratio increased from 5,000 units per month to 15,000.
Client: NEUTROGENA
Challenge: Sales dropped
for Neutrogena Melanex, a prescription product for treatment of
hyper-pigmentation.
Solution: Developed a
direct mail campaign to dermatologists focusing on a unique product
feature (liquid formula), resulting in a major patient benefit
(precision application).
Results: Five-fold
increase in sales of Neutrogena Melanex product after just three
mailings.
Client: RAJE/VITRA HAIRCARE
PRODUCTS
Challenge: Start-up
company in an already saturated hair-care market needed to create
excitement and generate sales for “one-of-a- kind” new product.
Solution: Developed two
completely separate identities for salon and retail channels supported
with packaging, trade show booth design, advertising, trade promotion
and point-of-sale materials.
Results: Over one million
units sold in the first twelve months. The most successful new beauty
product of 1998.
Client: GLACIER BAY VODKA
Challenge: Launch of new
vodka, in a competitive category, at a poor time of year (winter in
Boston). Exacerbated by late product roll out.
Solution: Developed
complete brand creative - from labels to four- pack design, on and off
premise point of purchase (POP) and point of sales (POS), business and
consumer advertising campaign, and trade show booth. Additionally we
named and designed the Glacier Bay Night trademark.
Results: Projections were
twenty states. Ten months later, they were in fifty states. As of this
write up, it is the fastest-growing vodka drink domestically.
Client: ESALON
Challenge: A new
business-to-business company devoted to the salon world of product,
finance for salon owners, industry insiders, and suppliers.
Solution: Developed trade
show/advertising launch booth, design advertising and collateral
concepts, along with the complete development and design for Esalon
sponsorship program.
Results: Successful
launch, Best in Show at Chicago and New York shows. 25,000 signed.
Client: GENERAL INSTRUMENTS
Challenge: New Digital
Satellite receiver launched in a market quickly becoming saturated with
the small dish networks. Capable of 600 channels.
Solution: Developed
complete branding from naming and logo, to consumer ads and direct
mail, to complete dealer kits, and trade show booth.
Results: 1.2 million 4DTV
satellite receivers sold in the first eighteen months.
Client: BEVERAGE WORKS
Challenge: To attempt to
capture 5 percent of the Mexican Beer market domestically with a focus
on the West Coast Regional Microbrew Beer.
Solution: Directed client
to name the beer after a Cantina in Mexico with a history and loyal
consumer audience, “21-90”. Hussong’s Cantina had a lot of
equity. A new logo label and packaging were designed, as well as sales
collateral, consumer ad campaign, T.V., and outdoor support.
Results: Within six
months beer was sold into 120 grocery and “mom & pop” liquor
locations. Results were 8000 cases sold monthly within the first year
on the market.
Client: ABEX
Challenge: Confusion with
the existing display line. Abex was producing displays that were so
similar in shape & color, making it hard to differentiate one
display from another. This affected the sales and distributor team and
frustrated interested consumers, as they were evaluating models and
making a purchase decision.
Solution: Created a
naming and identity system to clearly identify each category and
display exhibit.
Results: Increased sales due
to a much clearer presentation across all lines of communication. |
