SEO SUCCESSES

“Search Engine Optimization (SEO) leads to higher rankings in the search engines.  SEO, or organic, visitors to your site are two to three times more likely to purchase something than PPC generated visitors.  What makes a SEO campaign successful is tailoring it the the client's strengths and assets and realizing it's a long term strategy, not an instant gratification one”
– Mike Keesling

Search Engine Optimization and Social Media Marketing Successes

Traditional marketing, advertising and public relations can be very costly, as is Pay per Click online advertising. MarCom New Media offers Search Engine Optimization (SEO) and social media marketing services that will help provide rankings in the search engines so your company name and key words associated with your products and services will come up within the first page of the search engines like Google, or Yahoo.

MarCom New Media will customize a program that works within your budgets. In some cases, it may take longer, on more limited budgets, but we provide measurable results. We listen to each client, and use our years of experience in marketing and business savvy to deliver what our clients want and need. Following are just a few of our case histories.

Client: CyberDefender Corporation
Los Angeles, CA

Challenge: MarCom was retained to re-brand Los Angeles-based software developer providing early warning and defense against Internet attacks. We were also faced with assisting the company’s CEO with reputation management because his prior company had negative listings on the Internet.

Solution: The marketing team strongly recommended re-branding the anti-virus company under a new corporate identity - CyberDefender. MarCom employed reputation management to deal with the negative listings. We then began branding their new corporate identity and product line, using basic public relations and Search Engine Optimization and link building. MarCom conducted a key word analysis, and began using the optimum key words in all press materials, and then began publishing CyberDefender Alerts for phishing, spyware and viruses along with the company’s ongoing traditional press releases on electronic wire services. We also began and wrote a CyberDefender blog and distributing articles to the article submission feeds for increased visibility. Once the company’s phase two website was complete in early 2007, marketing and PR was brought in-house, and the company went public.

Results: The negative listings were pushed back off of Google’s first page within six months. Within three months there were increased product sales and revenues and after six months the company’s ranking by the search engines showed a significant increase in organic listings based on the key words, while increased product sales and revenues amplified after the press launch.

Client: Entertainment Connection
Los Angeles, CA

Challenge: Less than a year ago, MarCom’s search engine optimization (SEO) expert Mike Keesling was retained by Entertainment Connection, Inc. (EC), a company that provides educational apprentice programs for the film, radio, television and the music recording industries. EC has with mentor programs in more than 100 U.S. cities in all fifty states. The company first needed SEO, and is now focusing on branding, public relations and social media marketing, in addition to their PPC campaign.  

Solution: We first worked on redesigning three of the company’s websites. This included form placement for response, content revisions, and new copy content. We are also began to manage the company’s Pay per Click (PPC) campaign, drafted and video-taped testimonials, adding video(s), and posted an About us section, additional link building, free directory submissions and are now doing social media marketing and PR. The challenge was to not only maintain existing rankings, but to improve on them while doing an overhaul on the site(s).

Result: In less than one year, in addition to expanding the websites tremendously, we reduced the Entertainment Career Connection’s PPC budget from $29k per month to $9k per month. After six months of a carefully planned and executed reduction of the PPC budget, PPC media was at $11k, and after the SEO campaigns kicked in, plus after re-skinning the websites, we reduced the PPC campaign to $9k in about a year, while increasing SEO and social media marketing campaigns. The challenge was to not only maintain existing rankings, but to improve on them while doing an overhaul on the site(s).  For one third the budget they are getting 170 percent of the business, we have decreased Entertainment Connection’s original PPC budget by 67 percent of what it was, and increased the number of leads by 67 percent. Each of the following websites is getting excellent rankings for the keywords with some differences.

 www.recordingconnection.com
 www.film-connection.com
 www.radioconnection.com

Work continues, with excellent results.

Client: Hawaii Observer Magazine
Honolulu, HI

Challenge: The Hawaii Observer magazine had a loyal, but stagnant, paid circulation base. The biweekly tabloid format publication provided in-depth coverage of politics, business and culture in Hawaii. The goal was to increase paid circulation in a dramatic fashion.

Solution: A series of TV commercials was produced featuring local politicians speaking extemporaneously about The Hawaii Observer. Their comments were edited to feature opposing politicians within the same spot. These ads were then shown to the four local supermarket chains, who were offered a deal they couldn't refuse (half the cover price for letting us place the magazine at the checkout stands), simultaneously bypassing the state's monopoly magazine distributor, in exchange for mention of their location on the end tag of the spots. Ad space within the magazine was then bartered with the local network affiliate stations for placement within their news programs. Finally, the format of the magazine was switched from newsprint tabloid to glossy magazine with a mass appeal cover story (Cock Fighting, Marijuana, Korean Bars, and Hawaiian Music). The entire project took three months to conceive and execute with everything being unveiled simultaneously. The entire hard dollar cost for the project was $500 which covered the costs of the wire racks to hold the magazine at the checkout counters.

Result: The Hawaii Observer went from lowest paid circulation magazine in the state to the highest paid circulation magazine in the state in one issue. It maintained this ranking, outselling The National Enquirer and TV Guide for several years.

Client: Pacific Islands Reservations
Kailua, HI

Challenge: In 1996, Pacific Islands Reservations represented three vacation rental properties in Hawaii. The challenge was to grow the business of Pacific Islands Reservations in a cost effective manner using the internet.

Solution: Using SEO white hat tactics, Pacific Islands Reservations has grown from one website in 1996 to twelve websites in 2006 while maintaining top ten rankings in Google, MSN and Yahoo! throughout the period. During the same period, Pacific Islands Reservations has increased the number of properties it represents from three to 250. As search engine optimization and marketing has evolved, so to have the tactics used. When pay-per-click made its debut with goto.com (now overture which is owned by Yahoo!) Pacific Islands Reservations was one of the first twenty clients. Pay-per-click advertising was dropped in December 2004 when the ROI could no longer be justified. Other tactics that have been employed with success have been blogs, RSS news feeds, electronic press releases, link building and continued application of white hat search engine optimization tactics.

Result: Pacific Islands Reservations has grown from one full time employee to six full time employees. Along the way it has bought out several competitors and is the acknowledged leader in vacation rental reservation services in Hawaii. Revenues have expanded 400 percent in the last three years alone.

Client: Author T.S. Wiley, Wiley Systems, Inc. and the Wiley Protocol

Challenge: MarCom was retained to launch the new Wiley Protocol Biomimetic Hormone Restoration Therapy (BHRT) products for its developer and author T.S. Wiley and manage the company’s SEO.

Solution:  MarCom’s Mike Keesling conducted a keyword analysis, and instructed the client’s website designer how to modify the available description and title tags on the website, although as the website is built using Joomla, so the SEO aspects are somewhat limited. Then we began with traditional PR and wrote the press materials for the Wiley Protocol website press room. Once the website was optimized, we began writing and distributing electronic press releases, articles and a limited number of newsletters, and have begun social media marketing tactics.

Result: After a year of SEO and social media marketing, the Wiley website is ranking well in search engines. With Joomla as their content management system there are limitations, however as one example, a year ago the company was ranked 35 on Google under the key word phrase “bio-identical hormone replacement therapy.  It has increased to the top of the first page of Google. PR and social media efforts continue.

Client:  Oral Implants
Los Angeles, CA

Challenge: MarCom New Media rebuilt two of Dr. Bijan Afar’s dental websites, as the first websites were poorly designed and not optimizable for the search engines. Dr. Afar was seeking new business leads on the Internet, from customers seeking dental work in the Los Angeles area.

Solution: First we did a keyword analysis to determine which key words were critical for getting rankings on the Internet in the search engines like Yahoo, Google, and MSN. The dental field is a highly competitive market and many dentists have websites that are already ranking well in the Los Angeles area. Some of the most important key words include Los Angeles dentist, oral surgeon, periodontal, dental crowns, etc. 

When we started, Dr. Afar’s website was on the second and third pages of Google. After site revisions for www.oralimplantscom were complete, we installed MetaTags and performed content tweaking. Next we began writing articles and submitting them to article sites and business directory sites on the Internet to help improve the website rankings. We have also just completed and rebuilt, but this site is not ranking yet.

Internet Statistics

88% of all Americans go online every day.
84.8% of Internet users use search engines to find websites.
10.8 billion online searches in March 2008.