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Q: What is
Search Engine Optimization (SEO)
A: SEO defines your
website so that it is ranked on the Internet search engines. It is the
process of improving the volume and quality of traffic to a website
from the search engines by way of organic (non-sponsored) search
results for targeted keywords and key phrases.
Q: Can I use Flash on my
website?
A: Flash must be
embedded Flash in order for the search engines to read your website. A
site designed in Flash cannot be optimized.
Q: What is Social Media
Marketing
A: Social media is the
online social networks for communities of people who share interests
and activities, while social media technology includes an assorted
array of online communications hubs driven by users: Internet forums,
message boards, blogs, podcasts, wikis, and videos.
Picture-sharing, vlogs, wall-postings, email, instant messaging,
and music-sharing are also forms of social media.
Q: What is Link building?
A: Link building is an offsite
web optimization technique that boosts your search engine
presence and generates buzz about your website. The most
important offsite optimization tactics are link building via links
pointing to your site from other sites on the Web. Links to your
website are the trump card for higher search engine rankings, and it is
one of the most important steps for top placement with the search
engines.
Q: What is a keyword analysis?
A: A keyword analysis is
a report of the words that have a significant value to improve your
search engine rankings. Keywords lead search engine users to your
website.
Q: What are website analytics?
A: This process analyzes
the behavior metrics that are gathered from visitors to your website,
which can be reviewed and analyzed to determine the number of visitors
and their behavior on your website. Analytics can be used to tweak
marketing or Customer Relationship Management (CRM) programs to
increase the dollar volume each customer spends.
Q: What is Content?
A: Content is written
subject matter about a specific topic. Content on the Internet must be
written differently than for print, and to get people to your website,
your content must have keywords and phrases embedded for search engine
optimization purposes.
Q: What is a blog?
A: Blogs first came
about on the Internet when they were known as Weblogs. Blogs initially
were a personal place on the Web where people could write about their
thoughts about various topics. Blogs then were adopted by the
corporate world as a marketing tactic to increase visibility and
communication between a company and its customers. Updated blogs, more
than two to three times per week, also provides an excellent tool for
better SEO. |
