Frequently Asked Questions

Q: What is integrated marketing?

In years past, marketing, advertising and PR were all seperate diciplines, all geared to promote a company and its products to potential customers. Thanks to the Internet and social media marketing, today’s marketing tactics are integrated with traditional and online marketing. Now the goal is to reach customers via a combination of search engine optimization (SEO), marketing and PR tactics, pushing  them to your website, then converting them into paying customers.

Q: What is Search Engine Optimization?

A: SEO defines your website so that it is ranked on the Internet search engines like Google or Yahoo. It is the process of improving the volume and quality of traffic to a website from the search engines by way of organic (non-sponsored) search results for targeted keywords and key phrases. SEO is imperative to finding your website online.

Q: What is Social Media Marketing?

A: Social media is the online social networks for communities of people who share interests and activities, while social media technology includes an assorted array of online communications hubs driven by users: Internet forums, message boards, blogs, podcasts, wikis, and videos.  Picture-sharing, vlogs, wall-postings, email, instant messaging, and music-sharing are also forms of social media.

Q: What is link building?

A: Link building is an offsite web optimization technique that boosts your search engine presence and generates buzz about your websiteThe most important offsite optimization tactics are link building via links pointing to your site from other sites on the Web. Today, Google wants is natural links. Many people have heard that building links is bad, but for those who invest the time and effort to set up the systems to do them right, and acquire only high quality, hard to get links, the payoff is amazing and something companies cannot afford NOT to do. Links to your website are the trump card for higher search engine rankings, and although tactics change rapidly, it is still one of the most important steps for top placement with the search engines.

Q: What is a keyword analysis?

A: A keyword analysis is a report of the words that have a significant value to improve your search engine rankings. Keywords lead search engine users to your website.

Q: What are website analytics?

A: This process analyzes the behavior metrics that are gathered from visitors to your website, which can be reviewed and analyzed to determine the number of visitors and their behavior on your website. Analytics like Google Analytics can be used to tweak marketing or Customer Relationship Management (CRM) programs to increase website traffic volume and customer engagement.

Q: What is Content?

A: Content is written subject matter about a specific topic. Content on the Internet must be written differently than for a website, a press release and an online or print ad. To get people to your website, your content must have keywords and phrases embedded for search engine optimization purposes.

Q: What is a blog?

A: Blogs first came about on the Internet when they were known as Weblogs. Blogs initially were a personal place on the Web where people could write about their thoughts about various topics.  Blogs then were adopted by the corporate world as a marketing tactic to increase visibility and communication between a company and its customers. Updated blogs, more than two to three times per week, also provide an excellent tool for better SEO.

Q: What are MarCom’s fees?

A:  Each and every MarCom client is unique and requires different integrated marketing services – so there is no standard fee.  We offer competitive rates that are very reasonable compared to larger marketing, PR or ad agencies since we are a small boutique firm that is more flexible in terms of staff and workloads. We prefer long term clients with the potential to help them grow and increase profits from year to year.  Take a look at what MarCom’s current interactive marketing clients are saying about our work, or review our SEO Case Histories, as well as the PR Successes.

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