MARKETING




Traditional marketing goes hand in hand with online strategies today. Print advertising, direct marketing, and radio and television broadcasting are traditional marketing channels that will continue to add value to your marketing efforts, helping launch and maintain the new online social media campaigns.

Marketing is changing from one way publishing and broadcasting to two way conversations. Web 2.0 is an excellent platform to integrate on and offline tactics to create a real-time dialogue with each individual customer, and track your marketing results.

MarCom New Media offers the following traditional marketing services, with an eye towards integrating new media.


Advertising
From concept to design to media buys, MarCom’s team members and strategic partners are experts in the arena of advertising, whether we are talking about print, broadcast or online.

Branding
Whether you are branding a new logo for corporate identity, or a new product, the MarCom team has years of invaluable experience and successful results in campaign planning and implementation. We integrate on and offline branding campaigns.

Crisis Communications
Be prepared. Even though we hope you won’t have to execute a crisis plan, we’re experts at developing and implementing them. And today, a crisis on the Internet can last longer than bad press in the newspaper or on TV.

Design Services
MarCom and our strategic partners have the very best graphic and Web design teams, like Rigney Graphics, available to assist you online or off - from concept and design to fulfillment. We do corporate logos, collateral materials, package and product design, direct mail, ads, displays, trade show exhibits and websites.

Investor Relations
What’s your company’s valuation? We know what your shareholders want to hear. We have worked directly under the Boards of many publicly held companies for years. Or if you aren’t public yet, we can fast track your IPO.

Licensing Programs
Have you ever thought about expansion through licensed you products?  MarCom’s Brad Stone is a pro. Today it’s even more fun because we can license it, then help you sell it online.

Market Research
You need to establish relationships with your customers. Do you know what they want? MarCom facilitates market research, needs analysis, a competitive or trade analysis, demographic research or surveys.

Media Planning and Buying
If you want to advertise, you will need our help with research, planning, negotiating and tracking results of any ad campaign, whether online or offline.

Product Launches
There is a lot to be said about helping companies launch their new products and services. We have been doing it for more than 20 years. But now we do it online at the same time.

Promotions
MarCom has spent years creating effective promos. We have successful creative campaigns for million dollar themes and promotional or in-store events. Why not think about an online event too?

Reputation Management
If your name is smeared on the Internet, we can help make it disappear. And we are also well versed at media training in case of a reputation crisis.

Speaking Opportunities
MarCom can do the research and book you and or your spokesperson in front of target audiences. But what could really be interesting is if we do a live Webcast while you speak to post online.

Team Relationship Training
Are your company’s teams the best that they can be? Let our training pro Carole Hodges help you or your company with effective communication, time management, team productivity and presentation training.

Technical Writing
Yes we can write boring technical manuals and white papers. The good news is that these are great content for SEO and online downloads. Someone’s gotta do it.

Technology and Information Systems
Need your computers networked? What about a Webcast or teleconference? We have partners that can help you with internal information systems and integration efforts.

Video Production
Everyone else is on you Tube or Google video. Are you? We do Video News Releases (VNRS), training videos, and video shorts for posting online in websites like Google and YouTube. Check these out:

Entertainment Connection Film School

Entertainment Connection Radio School

Entertainment Connection Recording School

Jewels for Charity Hollywood Collection Event






Internet Statistics

Direct mail spending is expected to reach $2.2 billion in 2012, up from 2007’s $1.7 billion.

Ad spending worldwide will near $486 billion in 2008, or 6.7% more than in 2007, while ad spend in North America will total $195 billion, up 4.1%.

Internet and satellite radio, podcasting, high-definition radio and mobile audio services are all revolutionizing a radio industry that remained virtually unchanged for a century.

Sources: The Radio Trends Report, Audit Bureau of Circulations, Direct Marketing Association (DMA), ZenithOptimedia






SERVICES

 Marketing
 Onsite Search Engine Optimization
 Offsite Optimization
 Social Media Marketing
 Advertising and Design
 Public Relations
 Coaching and Corporate Training
Share of Ad Spending by Medium




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MarCom New Media
CALL: 323.650.2838

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