Marketing

Today’s marketing is integrated. No longer just one way publishing and broadcasting, integrated marketing involves two way conversations online. It all works together to push customers to your website where interactivity leads to sales. Traditional marketing and PR goes hand in hand with online strategies such as social media, blogs and opt-in newsletters. MarCom New Media will integrate your online and offline tactics to create a real-time dialogue with your customers, and then track your results.

MarCom offers the following marketing services:

Advertising

From concept to design to media buys, MarCom’s team members and strategic partners are experts in the arena of advertising, whether we are talking about print, broadcast or online. Check out our ad portfolio.

Branding

Whether you are branding a new logo for corporate identity, or a new product, our team has years of experience and successful results.  We branded EasyKrypt with their messaging and complete corporate identity.

Crisis Communications

Be prepared. Even though we hope you won’t have to execute a crisis plan, we’re experts at developing and implementing them. And today, a crisis on the Internet can last longer than bad press in the newspaper or on TV.

Design Services

MarCom and our strategic partners provides the very best in graphic and website design. We are available to assist you online or off – from concept and design to fulfillment. We do corporate logos, collateral materials, package and product design, websites, direct mail, ads, displays, and trade show exhibits. See some of our design work here.

Investor Relations

What’s your company’s valuation? We know what your shareholders want to hear. We have worked directly under the Boards of many publicly held companies for years. Or if you aren’t public yet, we can fast track your IPO. Our strategic partner to help do the job is Market Pathways.

Licensing Programs

Have you ever thought about expansion through licensed you products?  MarCom’s Creative Director Brad Stone is a pro. Today it’s even more fun because we can license it, then help you sell it online.

Market Research

You need to establish relationships with your customers. Do you know what they want? MarCom facilitates market research, needs analysis, a competitive or trade analysis, demographic research or surveys.

Media Planning and Buying

If you want to advertise, you will need our help with research, planning, negotiating and tracking results of any ad campaign, whether online or offline.

Product Launches

There is a lot to be said about helping companies launch their new products and services. We have been doing it for more than 20 years. Most recently we successfully launched KOREBALL, a collapsible kettlebell.

Events and Promotions

MarCom has spent years creating effective promos. We have done successful creative campaigns from million dollar campaigns to promotional  in-store events. Here are a few of our event success stories for the American Veteran Awards, the West Hollywood Avenues of Art & Design, and LA Architects magazine. Why not think about an online event too?

Reputation Management

If your name is smeared on the Internet, we can help make it disappear. And we are also well versed at media training in case of a reputation crisis.

Speaking Opportunities

MarCom can do the research and book you and or your spokesperson in front of target audiences. But what could really be interesting is if we do a live Webcast while you speak online.

Team Relationship Training

Are your company’s teams the best that they can be? Let our training pros help you or your company with effective communication, time management, team productivity and presentation training.

Technical Writing

Yes we can write boring technical manuals and white papers. We also create stellar newsletters and infographics. The good news is that these are great content for SEO and online downloads. Someone’s gotta do it.

Video Production

We do Video News Releases (VNRS), training videos, and video shorts for posting online in websites like Google and YouTube. Check these out:  The Interface Financial Group – Invoice Finance, the book, Football and Boobs and Dr. Christian Renna on The Wiley Protocol.

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