Offsite optimization boosts your search engine presence and generates buzz about your website. The most important offsite optimization tactics are link building via related websites, social media marketing, blogging, directories and PR. Interactivity and visitors to your website are the trump card for higher rankings.
Link popularity is the number of links pointing to your site from other sites on the Web. The methods for building links take to get top placements on the major search engines are constantly changing. MarCom’s proprietary white hat approach gets results.
No matter what stage your company is at on the Internet, MarCom offers services that combine various proven strategies and tactics that will increase your website traffic.
One topic can be written six ways to Sunday and submitted to numerous article directory sites on the Web. Our team is especially skilled at optimizing this content properly and linking it back to your website for the best search engine visibility.
Trusted communities are forming all over the Internet, and blogs increase the search visibility for online audiences. But you must blog a couple of times per week. We can ghostwrite your blog, or train you on how to get the best return for blogging on the Internet.
From Yahoo! to Business.com, and many other directory sites, this is an SEO must for quality links back to your site. We will post optimized directory listings on your behalf.
Relationships are critical to your business, so opt-in customers love getting your latest news with tips and specials via email. Optimized newsletters remain housed on your website so the search engines will find you.
If you want to be featured in online news sites such as Google or Yahoo! News, and get your story picked up by blogs and social news websites, this must be part of our strategy. Optimized online press releases that go out via RSS feeds are the fast way to get visibility. We use electronic newswires like PR Web and MarketWire to get your story out.
Clever and creative emails campaigns get people’s attention, while tracking and measurement technology can track sales. Viral campaigns work best, while opt in customers will watch for special promotions and news.
Online Reputation Management
Businesses today are defined by what appears online. If you, your executives or company have negative listings on the Internet, the impact can be devastating. Reputation management can resolve these issues.
Pay per Click (PPC)
This is an advertising model used on search engines, advertising networks, and content websites or blogs. Sponsored links or ads appear next to or above the natural organic results on search engine results pages, in a shaded color. Advertisers pay only when a user clicks on their ad to visit their website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown.
You Tube and Google video, along with many other video sites is how your customers are interacting with new media – listening, watching and interacting. You need to be there so they can find you through interactive podcasts, videos or Webcasts that link back to your site. MarCom concepts, tapes, edits and produces short videos including Vlogs, podcasts or how-to videos. Viral campaigns can achieve more impact than network television buys at less than one percent of the cost.
We do it all, from SEO which sets the foundation, to PR for brand awareness, to online marketing or video spots. We offer creative design, media buys and tracking to measure the results.
Call MarCom New Media at 323.650.2838 to learn more.