Onsite Search Engine Optimization

ONSITE OPTIMIZATION defines your website and targets your visitors.

This is how people will find your website. Whether you are a small business or a corporation you need a website with interactive content that will attract your customers while they are online seeking what they want.

When your potential customers type in the key words or phrases associated with your products and services, MarCom will help get your site ranked to come up within the first page of the results in Google or Yahoo.

Search Engine Optimization (SEO)

This is how people will find your website. It is a way to improve the volume and quality of traffic to your website from search engines via organic algorithmic search results for targeted keywords and phrases.

Keyword Analysis

When people use search engines to find what they are looking for they type in key words or phrases. This custom analysis will tell us which keywords your customers use, plus those that your competitors have used. It’s a roadmap for SEO.

Website Optimization

Most web designers do not install Meta, Title or Alt tags properly. It’s not their expertise. This is critical to the search engines and your customers finding your website. MarCom’s optimization is exceptional.

Optimized Content

With the proper key words we will make sure every page on your website is optimized properly. More subject-specific content means better qualified traffic. This text is optimized if the search engines can find it via keyword-density. And your site should also be a good read.

Sitemaps

There are two types of sitemaps: 1) An HTML page listing the pages on your site so users can find the information they seek, and 2) XML sitemaps so Google can find all the pages on your site, including URLs that may not be discoverable by their normal crawling process.

Website Analytics

This tells us the behavior of your website visitors, allowing us to use data collected to determine which aspects of the website are working, such as which landing pages encourage people to take an action. We can use it to track visitors, sales or measure month-to-month SEO results and tweak online strategies.

Content Syndication and RSS Feeds

A social media and Internet marketing tool, RSS feeds are Web content syndication, one of the best online marketing and promotion tools for better search engine visibility. This will give you better qualified traffic to your site.

Electronic Press Rooms and Releases

Eco-friendly electronic press kits are also optimized for the search engines, so it will be easier for the media and your customers to find you. Online press kits can include releases, product profiles, brochures, FAQs, white papers and more.

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