|
Article
Submissions
One topic can be written
six ways to Sunday and submitted to numerous article directory sites on
the Web. Our team is especially skilled at optimizing this content
properly and linking it back to your website for the best search engine
visibility.
Blogging
Trusted communities are
forming all over the Internet, and blogs increase the search visibility
for online audiences. We can ghostwrite your blog, or train you on how
to get the best return for blogging on the Internet.
Blog Tours
MarCom was one of the
first teams to perform blogger and podcast tours. There is a trick to
how and why they cover our clients.
Directory Submissions
From Yahoo! to
Business.com, and many other directory sites, this is an SEO must for
quality links back to your site. We will post optimized directory
listings on your behalf.
Double Decker
Linking
For doubling traffic
on your existing ranked keywords. This is where you see two listings
for the same site, one on top of the other which is indented.
Electronic Newsletters
Relationships are
critical to your business, so opt-in customers love getting your latest
news with tips and specials via email. Optimized newsletters remain
housed on your website so the search engines will find you.
Electronic PR
If you want to be
featured in online news sites such as Google or Yahoo! News, and get
your story picked up by blogs and social news websites, this must be
part of our strategy. Optimized online press releases that go out via
RSS feeds are the fast way to get visibility. We use electronic
newswires like PR Web and MarketWire to get your story out.
Email Campaigns
Clever and creative
emails campaigns get people’s attention, while tracking and measurement
technology can track sales. Viral campaigns work best, while opt in
customers will watch for special promotions and news. |
|
Launching
Pad
A link building
strategy for launching websites and increasing an existing sites
keyword performance. This helps negate the Google sandbox. Requires
separate screensaver, toolbar, white paper, video, and e-book for each
keyword to work.
Link Building
Part of offline optimization, this helps build unique links from the
Internet to your website.
Online
advertising
increases your chances
for visibility in targeted categories. Sold on impressions. It is
the new way to track customer behavior and get ROI for your ad dollars.
The Internet's ability to act as an efficient channel for advertising
has transformed it into a major marketing tool to brand companies and
get customers.
Pay per Click (PPC)
This is an advertising model used on search engines, advertising
networks, and content websites or blogs. Sponsored links or ads appear
next to or above the natural organic results on search engine results
pages, in a shaded color. Advertisers pay only when a user clicks on
their ad to visit their website. Advertisers bid on keywords they
predict their target market will use as search terms when they are
looking for a product or service. When a user types a keyword query
matching the advertiser’s keyword list, or views a page with relevant
content, the advertiser’s ad may be shown.
Socializing Web Content
People like to share good
information, and tagging and bookmarking links to your site will
increase traffic and improve SEO.
Videocasts
You Tube and Google
video, along with many other video sites is how your customers are
interacting with new media - listening, watching and interacting. You
need to be there so they can find you through interactive podcasts,
videos or Webcasts that link back to your site. MarCom concepts, tapes,
edits and produces short videos including Vlogs, podcasts or how-to
videos. Viral campaigns can achieve more impact than network television
buys at less than one percent of the cost. |
