The Internet has put the public back into public relations. PR now encourages two-way communications between you and the public. We implement proven PR strategies that “get ink” and reach your customers, both online and offline. Check out these PR successes. Like them, you’ll benefit.
The Public Relations Society of America (PRSA) voted on this modern definition of ‘public relations’ via public vote: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
We develop press kits, brochures, corporate backgrounders, customer testimonials, screenshots, info-graphics and artwork. MarCom will strategise, write and print them. We will also optimize another eco-friendly version of these materials for the Internet.
Editorial Calendar/Award Opportunities
The Internet provides a myriad of ways to research editorial calendars and award opportunities with top-tier media. We use professional media sources like HARO, and Cision editorial calendars. Let us do this research and contact press for coverage or inclusion in their articles and broadcast segments.
Investor Relations PR
If you need help communicating with your stockholders then we can help. We have done it many times before for major corporations and with our strategic IR PR partners, we can get the job done.
What are you trying to say? Let’s define your corporate and product messages. An ongoing process as your company grows, MarCom will help refine these messages as perceived by the media, including bloggers and podcasters.
Launch Schedules and Early Site Reviews
We will formulate a “how to review” strategy for a new website, create a launch schedule, and develop an editorial walkthrough, a reviewer’s guide. Then we can pitch the media.
Media Database Creation and Maintenance
Who do you want to cover your products? With the help of Csion media database, we can research your print and electronic media outlets, worldwide.
Are you ready for the media? If not, you should be, so let us practice with you. We are experts at training our clients for print, radio or television media relations, and that includes crisis PR too.
Getting the media’s attention to do reviews of your products in trade, business and consumer publications takes MarCom’s special skills and years of experience. So does pitching bloggers to make sure your story gets told in online communities too.
Prove that you are a viable company. MarCom develops, writes, designs and produces the best press and investor relations kits. We have been doing it for more than 25 years.
Sometimes it is a good idea to book one-on-one meetings to share your messages with the media. We schedule press tours to coincide with key company announcements by determining dates, cities, target contacts, speakers and press materials.
MarCom continually researches and submits proposals for placing our client’s spokespersons in front of speaking opportunities. And nowadays, we coordinate Webinars online too.
Trade Show Event PR
PR support for pre,-event, onsite and post PR activities surrounding trade shows might include VIP press receptions, promotional contests or a pre show email blast.