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Collateral
Materials
If you’d like hard copy
press kits, brochures, corporate backgrounders, customer testimonials,
screenshots and artwork, MarCom will strategize, write and print them.
We will also optimize another version of these materials for the
eco-friendly Internet.
Editorial
Calendar/Award Opportunities
The Internet provides a
myriad of ways to research editorial calendars and award opportunities
with top-tier media. Let us do this research and contact them for
coverage or inclusion in their articles and broadcast segments.
Investor Relations PR
If you need help
communicating with your stockholders then we can help. We have done it
many times before for major corporations and with our strategic IR PR
partners, we can get the job done.
Key Messaging
What are you trying to
say? Let’s define your corporate and product messages. An ongoing
process as your company grows, MarCom will help refine these messages
as perceived by the media, including bloggers and podcasters.
Launch Schedules and
Early Site Reviews
We will formulate a “how
to review” strategy for a new website, create a launch schedule, and
develop an editorial walkthrough, a reviewer’s guide. Then we can pitch
the media.
Media Database Creation
and Maintenance
Who do you want
to cover your products? With the help of Vocus media database,
we can research your print and electronic media outlets, worldwide. |
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Media
Training
Are you ready for the
media? If not, you should be, so let us practice with you. We are
experts at training our clients for print, radio or television media
relations, and that includes crisis PR too.
Media Relations
Getting the media’s
attention to do reviews of your products in trade, business and
consumer publications takes MarCom’s special skills and years of
experience. So does pitching bloggers and podcasters to make sure your
story gets told in online communities too.
Press Kits/IR Packages
Prove that you are a
viable company. MarCom develops, writes, designs and produces the best
press and investor relations kits. We have been doing it for more than
25 years. And we’ll make sure you get interactive online versions too.
Press Tours
Sometimes it is a good
idea to book one-on-one meetings to share your messages with the media.
We schedule press tours to coincide with key company announcements by
determining dates, cities, target contacts, speakers and press
materials.
Speaking Opportunities
MarCom continually
researches and submits proposals for placing our client’s spokespersons
in front of speaking opportunities. And nowadays, we coordinate
Webinars online too.
Trade Show Event PR
PR support for pre,
onsite and post PR activities surrounding trade shows might include VIP
press receptions, promotional contests or a pre show email blast. |
