Los Angeles Search Engine Optimization


	LOS ANGELES SEARCH ENGINE OPTIMIZATION

LOS ANGELES SEARCH ENGINE OPTIMIZATION (SEO)

You probably used a search engine (most likely Google) to find our site: www.marcomnewmedia.com with a search term like “Los Angeles SEO” and here you are. That’s the power of search engine optimization when done correctly.

Search Engine Optimization is the practice that enables a website to rank highly on the search engines for targeted keyword phrases (like “Los Angeles SEO”).   Back in the mid 90s when I started playing around with SEO, the game was easy.   You did about three things to a website and you were done. Unscrupulous SEO practitioners charged monthly maintenance fees to do basically, NOTHING.

Then along came Google and SEO became a whole new ballgame. Links became very important. Quality and quantity of content became more important than ever.   While first offered by goto.com, Pay Per Click (PPC) advertising became Google’s cash cow and a whole new breed of search engine marketers (SEM) were born….people who “optimized” your Google Pay Per Click campaigns.   These have about as much in common as Brad Pitt and a ticket stub to Ocean’s 12.

If you’re looking for someone to run your PPC campaign you’re in the wrong place.

However, if you want to get out from under the thousands of dollars a month you are currently spending on a PPC, then you’ve come to the right place. That’s what we do at MarcomNewMedia. Search engine optimization: the craft that gets your websites to rank high in Bing, Yahoo! and Google. The good news was that up until then, if you were willing to work hard, do the research and had half a brain, you could get good results from do-it-yourself SEO.

However…In the last few years, social media has caught on and has started influencing the search engine results. This means that not only must you optimize your website; create massive amounts of content for your websites, as well as for link building purposes; aggressively pursue link building strategies and tactics, but now you’ve got to have videos on YouTube, have Twitter, Facebook and Linked In accounts, as well as a Press Room, article feeds, news feeds and of course the powerful blog. If you think you can do that in-house, you are sorely mistaken.

It’s a full time job just keeping up with the latest techniques and search engine optimization practices, let alone implementing them.

So, if I’ve convinced you to outsource your search engine optimization (along with social media) there’s one more thing for you to consider. Who do you outsource it to?   My suggestion is to hire locally. Sure, the work can be done from anywhere, and meetings can be conducted by phone, but the reality of search engine optimization is that there’s a trust factor in play. Essentially, SEO services are sold on a bucks-up-front manner, and if the SEO consultant is honest, results won’t be seen for several months at least.

Remember, you typed “Los Angeles SEO” into the search engine and found us. What better reference do you need?

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Internet Statistics

Researcher eMarketer estimates that more than 75 percent of the U.S. adult population is now online. By some estimates, more than one billion people will be publishing online by 2012. Consumers research online, and then buy offline:

• 28% Internet users have tagged online content

• 50% consumers research online before making a decision